What is White Hat Links?
White Hat Links are the Google-approved method to grow organic search engine ranking for your websites. Unlike covert Black Hat Links that rely on technological automation and tactics to drive traffic illegally to a company’s website, White Hat Links uses precise, accurate strategies and responsible web creation rules to attract and entice visitors to a company’s site.
Web Hat Links require a lot of work on the part of your web marketing service provider, but if they are done well, they really work.
Google is the most popular search engine in the world today. There are millions of websites competing for attention in Google universe. Only the best will feature in the top pages. Organic search engines refer to unpaid rankings.
The best way to get your company’s website to rank highly on Google is to employ an effective White Hat Link Strategy.
How Blogs can work for SEO Ranking?
Despite what some business owners believe, blogs are a good investment to drive a huge amount of organic traffic to your company’s website. Google has a sophisticated algorithm that can read and analyze the content you post online.
Here are 10 good reasons why blogs can help your business website ranking:
1. Quality Writing
Google knows if your blog is of poor quality. Google’s software can pick up cheap cut-and-paste content, poor quality writing (spelling, grammar, typo or syntax errors) and plagiarised articles so don’t waste your time, believing you can easily reproduce articles from other sources and pass it off as your blog articles.
There are many copywriting software available online. They will help you improve sentence formation, check spellings, typo and even grammar. We use Grammarly as our preferred online editor. Most of the basic features are available in the free plan of Grammarly but if you need more, you can buy a subscription.
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2. Use Interesting, Relatable and Readable Topics
The content must be interesting and relatable to the target audience. It must also be related to your business or industry.
For example, if you are a retailer of sportswear, you could write blogs about sports, sports news, sports tips, sporting fashion trends, the Indian cricket team, or other related topics. You would not be writing about travels to Goa – unless it has a sports angle to it.
3. Facts and Figures
Facts and Figures that are relevant and current from reliable sources are a great way to get your website’s blogs to rank higher in organic search rankings.
Reliable sources refer to authoritative platforms like the Government, Media, Established Brands, Universities, Research Organizations and so forth. It is also important that the facts and figures you use in your blogs are current.
If you are a web developer trying to promote why small businesses should use blogs in their websites, it is no point arguing your point with data that is two years old when the latest web penetration results for India and the rest of the world have just been released this year.
4. Superior Link Building Strategy
White Hat Links are about links, so your blogs will need an outstanding link-building strategy.
Links to key influencers in your industry is one of the goals of an effective link-building strategy.
Building the right type of links Google loves is not easy and can involve all of the following techniques:
- Develop a step-by-step-link building strategy.
- Find the right links to a link.
- Build the best search term content to link your website to influencers.
- Identify and approach authority sites to get instant links.
- Assess hard-to-obtain .gov or .edu links from various .edu websites as well as .gov websites.
- Create links to enhance the reader’s experience with your website or blogs.
5. Using Long Tail Keywords
An article splattered with too many keywords is overkill as far as Google is concerned. The wrong type of keywords is also a giant-size ‘no-no’ with Google. Neither will help you rank higher in Google.
Blogs must have the right balance of the best long-tail keywords, how they are used and where they are placed. It is a precise, accurate keyword strategy, not a random act. There are many free resources you can use for your keyword research. We will discuss some of these resources in our next article.
6. Strategic use of Titles and Sub-Headers with Keywords.
There is a proven formula that works when it comes to the number of characters in titles, keyword placement in titles and other effective tactics.
7. A Diverse Range of Media
Gone are the days when you rely on text alone. In the modern web user experience, immersion is superior to plain text. Try integrating other media into your blog articles.
For example: Webinars, Infographics, Videos, 360-virtual tours, and 360-walkthroughs.
The smarter the technological marvels you weave, the better the chances are for your website to rank higher in Google. Do not forget that what you use must be relevant to the topic, as well as, your business or your industry. So don’t go on a massive spending spree until you have sorted out a strategy.
8. Quality Images
Images are as important as text if you want your website or blog to rank highly in Google Search. Using stock images may not help your website’s ranking in Google. Try going for original images of your business.
If you are a restaurant or a café, professional photographs in your blogs not only adds to the reading experience, they are also great to feature your facilities and menus.
9. Accurate use and Placement of CTAs
Blogs are not meant to hard sell. Leave the selling to other pages on your website. A blog’s purpose is to provide a platform for readers to share experiences and opinions, inform the public, teach a skill, educate an audience, entertain a reader or amuse a group.
CTAs are okay if you use them prudently in your blogs. Even in your webpage, any number more than three will be too many as far as Google’s algorithm is concerned.
10. Superior web experience.
If you do all of the above plus a few extras your blog will create a superior web experience for the reader. An effective blog strategy is one that can create an immersive and engaging experience for every reader.
There must be tools to encourage readers to participate (i.e. comments), to share (links to other SM platforms) or to vote (like buttons).
Finally, don’t forget about interaction, i.e. if your blog attracted a comment, make sure you respond to the writer.
GoForPost is a web marketing company that provides bespoke SEO services to a wide range of businesses. We feature the latest web technology and online marketing tips in our blogs.