What is Blogger Outreach?
Blogger outreach is an extremely effective way to expand your company’s online reach, grow the brand reputation and increase sales. Digital and technological advancements have leveled the playing field by allowing small businesses to participate in online activities that can engage substantial numbers of potential customers.
Until social media was introduced, not many people would have heard of the word ‘key influencer’. The social media space today is a universe of opportunities with blogging giants commanding the attention of millions of global followers.
The influence a famous blogger has on small business is massive. If the blogger posts or share information about a product, their fans will be immediately clamoring to learn more about the company. Some may even start making purchases.
Blogger outreach is a systematic and targeted approach that requires time and commitment. Something that most start-ups and small business may not have. That is why many of them are turning to professional blogger outreach company to help them get the best online advantage for their businesses.
6 Reasons Small Businesses use Blogger Outreach Company?
If you are a start-up or a small business owner, still considering about engaging in this activity here are six compelling reasons why you must no longer hesitate:
Reason 1: Extensive Impact
Key social influencers have wide-reaching influence. Imagine a famous blogger with over a million followers decide to post a review of your café? Followers of the influencer’s post will also read about your business.
If the review is interesting, the followers may even share the post with their extended communities. Your little café across the road could suddenly become the ‘talk of the town’. The best part of it is that your company did not have to invest in heavy promotional costs to benefit.
Reason 2: Results-driven
Blogging outreach strategies are results driven. The professional company designs an outreach campaign based on the goals your business would like to achieve.
1- Online blogging reach campaigns goals:
2- Expand online reach.
3- Enhance business reputation.
4- Grow online presence.
5- Introduce a new product or service lines.
6- Reach new markets.
7- Build lasting relationships with authoritative influencers.
8- Build customer relationships.
9- Enhance web user experience
10- Optimize search engine rankings.
11- Access valuable backlinks for SEO.
12- Create mutually beneficial collaborations and partnerships.
Reason 3: Time
Time is not a friend when you are a busy start-up or a small business. There are essential activities you have to undertake to ensure the business survival like:
1- Promoting your products/services
2- Selling to customers
3- Taking inquiries
4- Arranging suppliers
5- Collecting payments
6- Paying outstanding bills
7- Managing deliveries
8- Managing employees and so forth.
The list is endless! The bottom-line is a small business or start-up may be time-poor, and cannot afford the significant amount of time needed to design, implement and grow an effective blogging outreach campaign.
A blogger outreach campaign service will take care of all the planning, implementation and relationship growing activities for you.
Reason 4: Expertise and Technology
Blogger outreach specialists have the expertise and technology to achieve results. A start-up or small business owner may not be technologically versed on web strategies like SEO, backlinks and so forth.
A professional blogging outreach company’s core income is developing blogger outreach campaigns. They will have a dedicated team of technical and creative content creators to get the job done efficiently and effectively.
Reason 5: Quality and Compelling Content
A small business may not have the creative abilities to generate interesting and engaging material that can attract the attention of key influencers like bloggers, editorials, media, and the government.
A professional blogger outreach service usually has copywriters and graphic artists in their team to look after quality content as well as technical experts to handle other features.
Reason 6: Research to build Blogger Outreach Campaign
A start-up or small business may not know what research is required to build a blogger outreach campaign.
The success of the campaign depends on the strategy implemented. The planning stage of the blogger outreach campaign involves identifying the right key influencers to connect with, compiling information on individual influencers, analyzing their specific influences and niches as well as classifying them into applicable categories to target. All these processes require some research which will be undertaken by your blogging outreach specialist.